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How much is your Database REALLY costing you?
How much is your Database REALLY costing you?
In these days of lightening marketing budgets and the need to increase campaign results, it is important to efficiently reach every opportunity. Consumer Product Companies, Charity Organizations, Pension Providers and Membership, Alumni and Financial Institutions have vast marketing databases that are often found to be outdated. The result is a missed opportunity and/or wasted resources and lost revenue.
Current data issues you may be facing;
o Loss of contacting opportunity due to incorrect address
o Costly returns from post office
o Approximately 15% of the US population changes addresses every year
o US annual mortality rate is approximately 10%
o Multiple mailings due to duplicate records
o Missing or incorrect phone numbers
You would be shocked at how much this poor data affects your bottom line. Companies and Organizations cannot afford to miss opportunities or waste resources.
Talon Financial Technologies Artificial Intelligence Cleansing Engine (‘AICE’) can provide you with a solution to these issues. AICE is designed specifically to streamline the process of cleansing, updating and appending your data.
AICE provides the following;
• Proven results
o Cleanse and Normalization success rate of over 95%
o Address and Phone append accuracy rate of 80-90%
• Data element verification within each record to ensure accurate results
• Cost Savings
o Reduction of incorrect addresses
o Flagging of deceased records
Talon’s experienced staff can provide a FTP file upload process offering 24 hour secure and convenient delivery of your data. Our turnaround time, even for large files, is within 24 - 48 hours. When time is of the essence, we can customize a delivery to meet tight deadlines and unexpected needs.
By utilizing Talon’s Data Cleansing, Normalization & Append service, you can reduce your campaign cost, contacting the right people the first time and increase your responses.
Contact a Talon team member, Sam Berrios @ 212.812.1500 for additional details on how we can assist you in effectively and efficiently communicate with your members and supporters.
In these days of lightening marketing budgets and the need to increase campaign results, it is important to efficiently reach every opportunity. Consumer Product Companies, Charity Organizations, Pension Providers and Membership, Alumni and Financial Institutions have vast marketing databases that are often found to be outdated. The result is a missed opportunity and/or wasted resources and lost revenue.
Current data issues you may be facing;
o Loss of contacting opportunity due to incorrect address
o Costly returns from post office
o Approximately 15% of the US population changes addresses every year
o US annual mortality rate is approximately 10%
o Multiple mailings due to duplicate records
o Missing or incorrect phone numbers
You would be shocked at how much this poor data affects your bottom line. Companies and Organizations cannot afford to miss opportunities or waste resources.
Talon Financial Technologies Artificial Intelligence Cleansing Engine (‘AICE’) can provide you with a solution to these issues. AICE is designed specifically to streamline the process of cleansing, updating and appending your data.
AICE provides the following;
• Proven results
o Cleanse and Normalization success rate of over 95%
o Address and Phone append accuracy rate of 80-90%
• Data element verification within each record to ensure accurate results
• Cost Savings
o Reduction of incorrect addresses
o Flagging of deceased records
Talon’s experienced staff can provide a FTP file upload process offering 24 hour secure and convenient delivery of your data. Our turnaround time, even for large files, is within 24 - 48 hours. When time is of the essence, we can customize a delivery to meet tight deadlines and unexpected needs.
By utilizing Talon’s Data Cleansing, Normalization & Append service, you can reduce your campaign cost, contacting the right people the first time and increase your responses.
Contact a Talon team member, Sam Berrios @ 212.812.1500 for additional details on how we can assist you in effectively and efficiently communicate with your members and supporters.
Tags: b2c, marketing, sales, soltion
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